Strategic Question
Are we building a sustainable pipeline and converting it into valuable work?
Pipeline is healthy at £2.83M weighted with strong inbound. Win rate trending up. Client concentration remains a watchpoint with top-five at 58% of revenue.
Pipeline Funnel
47 live opportunities
£2.83M weighted
Qualified leads84·£5200k
Discovery call52·£4400k
Proposal sent31·£3600k
Shortlist19·£2830k
Verbal commit9·£1640k
Pitch Win Rate
12-month trend vs 42% target
42%
Average Deal Size
£ thousands
Current avg£118k
Target£140k
Trailing 12-mo£102k
Repeat Business
Share of revenue from existing clients
64%
repeat
Top 5 Client Concentration
Watchpoint above 50%
58% of revenue
Client% of revenueYTD
Harriman Group19%£238k
Meridian Holdings14%£176k
Foundry Collective11%£138k
Glean Media8%£98k
Dial Partners6%£74k
Client Mix
Private vs public sector
72% private
Private
72%
Public
28%